How do PPC’s Operate?
Advertisers must first set up an account with each of the PPC ad networks. Once an account has been established, advertisers bid against each other in an auction style bidding system for rank placements on keyword phrases within the sponsored ad listings. A certain placement is obtained on the search results page of the syndicated search engine when a combination of bid-per-click price and the ad-click-through rate is achieved. Although advertisers can control the amount they are willing to bid for each keyword and their position in the listings, there is no guarantee that they will gain top positions with a higher bid.

Vebsite’s Complete PPC Management Program
It is important for company’s interested in PPC advertising to know that it requires a great deal of time to put together and manage a PPC campaign. Vebsite offers a complete PPC Management Program which includes:

• Keyword research
• Establishes a list of keyword phrases that is relevant to the advertisers’ website.
• This allows for highly qualified and highly motivated visitors
• Creative Development
• Customized, creative, and unique titles and descriptions for maximization of click-through and conversion rates
• Landing page identification
• Analyze current landing pages through multivariate testing
• Recommend improvements to assist site level conversion rates
• PPC Campaign setup, implementation, and tracking
• Account registration and activation
• Keyword selection
• Determine daily and monthly campaign budget
• Grouping of keyword phrases into themes
• Keyword data and text entry
• Implement tracking codes to aid in tracking conversions
• Ad resolution regarding Google, Yahoo, and MSN
• PPC Bid management
• Set maximum bids for each keyword or keyword phrases
• Daily budget amounts
• Ad run schedule
• Keyword matching options
• Ad serving options
• Account settings to maximize business goals
• Monthly analysis of campaign performance
• Individual keyword costs
• Conversions
• ROI Tracking
• Performance trends
• Meet with you to discuss monthly analysis report
• Quarterly evaluation of the competition
• Click fraud monitoring and review
• Recommendations for future improvement
• Suggest and implement improvements such as:
• Changes to title and/or description copy
• Keyword list changes
• Bid adjustments

Vebsite’s PPC Management Benefits

• Successful website strategies
• Increased exposure and traffic from search engines
• Attract high quality and targeted traffic
• Lower average cost per click
• Increase click through rates
• Determine the cost and schedule that is unique for you based on your financial resources
• Use keywords that your competition is not using and increase the cost for your competition while improving your position
• High ROI
• Client training and support

Why wait? Call or email Vebsite Today!