Ways To Increase The Perceived Value Of Your Product

• Sell your product at a higher price. This increases the perceived value because people usually associate the higher priced product as being better.

• Offer a free trial or sample of your product. This increases the perceived value because people think you're confident in your product, so it must be good.

• Include tons of testimonials on your ad copy. This increases the perceived value because you have actual proof of other people's experiences with your product.

• Load your ad copy full of benefits. This increases the perceived value because people think they are getting solutions to a number of problems.

• Offer an affiliate program with your product. This increases the perceived value because people can also make money with your product.

• Give people a strong guarantee. This increases the perceived value because it shows that you stand be- hind your products.

• Package your product with a lot of bonuses. This increases the perceived value because people feel they are getting more for their money.

• Get your product endorsed by a famous person. This increases the perceived value because people think that famous people wouldn't want their name associated with a poor product.

• Include the reprint/reproduction rights with your product. This increases the perceived value because people can start a business and make money.

• Get the word out about your product and brand it. This increases the perceived value because people believe the brand name products have better quality.