Funnel Analysis

• It’s important to know the exact place and the exact reason your visitor decided against becoming your customer. By analyzing the sales path, finding the problems, and making the required site improvements, will result in an increase in conversions. In other words, you must measure your sales path, not just the end result of a conversion rate. The microanalysis of the sales path reveals the exact spot that a visitor dropped off, and this is done through Vebsite’s Analytics Program. For example, there are two rules that you should always follow:
  Rule 1: Unnecessary steps to conversions increase conversion funnel drop-off rates. The fewer the steps, the more likely a visitor will follow through with a conversion.
  Rule 2: Use an effective call-to-action in every step of your sales path.
• Funnel Analysis and Metrics
  • Website conversions (understanding visitor success or failure):
  • Home to purchase (abandonment rate for visitors going through sales path)
  • Search to purchase (abandonment rate for visitors coming from site search)
  • Special offer to purchase (effect of various merchandising and pricing)
  • Lead generation (abandonment rate when personal data is requested)
  • Marketing campaign conversions (driving traffic to your website):
  • Campaign conversion rate (traffic from specific campaigns)
  • Cost-per-conversion (cost of specific campaigns)
  • Campaign ROI (return on your investment)
  • Segment conversion rates (tracking over time)
  • Percent of orders from new and repeat customers (customer retention analysis)
  • New and repeat customer conversion rates (understanding barriers to online purchases)
  • Sales per visitor (marketing efficiency)
  • Key indicators for any type of business models:
  • Conversion rates for processes that make or save money, or is critical to customer experience
  • Campaign conversion rate for current campaigns
  • Cost-per-conversion for campaigns
  • Segment conversion rates (key or critical group conversions)
  • Key indicators for e-commerce sites:
  • Website conversion rate (all purchases across your website for visitors)
  • New and repeat website customer conversion rates
  • Percent of orders from new and returning customers
  • Website average order value for new and returning customers
  • Sales per visit
  • Rating customer retention
  • Number of visitors returning
  • Average frequency of returning visitors
  • Ratio of returning visitors to overall visitors
  • Frequency of visit
  • Most recent visit
  • Visitor activity of retained visitors
  • Key web pages and content that was viewed
  • Conversion rates of the retained visitors
  • Customer retention rate
  • Average frequency of return visits for retained visitors
  • Recommended tracking of Key Performance Indicators (KPI) regardless of your industry:
  • Ratio of daily to monthly returning visitors
  • Percentage of returning visitors
  • Loyalty measurements for groups of retuning visitors
  • Retained visitor conversion rate
  • Customer retention rate

Vebsite’s Funnel Analysis Service:
Vebsite works with you to review your requirements and begins an evaluation of your website. We then prepare a report which details our findings and recommendations at which time we review our report with you. Our report includes the following review of your website design and website usability:

• Visual design of you site
• Usability
• Navigation
•  site search
• information architecture
• Content
• Messaging
• Relationship building
• Customer communications and feedback
• Trust and credibility
• Conversion optimization
• Website operations management
• Technology

Vebsite’s Funnel Analysis Program Benefits Include:

• Instantly compare website traffic
• Key conversion metrics and trends by segment
• You don’t have to wait for data to be processed
• No scheduling reports
• Segmentation
•  Based on user actions
• By visitor information given
• Geographic location
• New versus returning visitors
• Over 80 predefined reports
• High return on investment

Call or email Vebsite Today!